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Steve Goldberg Named President of TGC

TGC is proud to announce the appointment of Steve Goldberg as its new President.  Steve joined the company two years ago and previously served as Managing Director. "Steve brings a long and successful history of proven performance and deep operating experience in licensing, home and direct to consumer to our business and to our clients," said CEO Kevin Mullaney.  "His work with us over the last two years has been a critical driver of our [...]

Kevin Mullaney discusses Target’s collaboration with Lilly Pulitzer on CNN

  Kevin Mullaney, CEO of The Grayson Company, was interviewed by CNN on April 20th. He commented on the debut of the collaboration between Target and Lilly Pulitzer.

Kevin Mullaney quoted in Crain’s New York Business article “Why C. Wonder, Kate Spade Saturday failed”

Kevin was asked to comment on the spate of middle-market retail closures in 2015: "Being average in the middle is death," said Kevin Mullaney, president of retail consultancy the Grayson Co. "The high end and the low end—those two businesses are thriving. If you're in the middle, you'd better have a darn good reason for being there based on product and freshness." Check out the rest of the article at Crain's New York.

Kevin Mullaney Named CEO of The Grayson Company

The Grayson Company is proud to announce the appointment of Kevin Mullaney as its new Chief Executive Officer.  Kevin joined the company 13 years ago and previously served as President. "I have known Kevin for more than 30 years," said Bob Grayson. "Over the last 12 years we have worked side-by-side, leading the business to its current position as a premiere consulting firm focusing on all aspects of consumer and retail businesses." "Bob founded the [...]

TGC Partner, E.A. Hughes, Named One of Top Retained Executive Search Firms in NYC

The Grayson Company's executive search partner, E.A. Hughes, has been named one of "The Power 60: New York City's Leading Retained Search Firms" in a recent publication of Executive Search Review. E.A. Hughes has over 30 years of experience conducting executive searches focused exclusively on the consumer and retail sectors. The Grayson Company partners with E.A. Hughes to provide our clients unparalleled industry insight as well as a network of relationships with highly esteemed executives [...]

Firepower – the more, the merrier

Many retailers check the box on omni-channel once they have retail stores and an e-commerce site. But a true omni-channel strategy encompasses so much more than those two channels. By The Grayson Company's estimation, there are at least 27 different channels of distribution applicable to consumer goods companies today. While not all of the 27 channels are appropriate for each company, leveraging more than two or three channels certainly can create significant advantages as customers [...]

The Grayson Company Congratulates Citizen on the Opening of its First Global Flagship Store in North America

Last week, Citizen Watch Company of America opened its first global flagship store in North America in the heart of Times Square. Located at the corner of 43rd and Broadway, the flagship bridges the gap between the brick and mortar and digital worlds, bringing a physical store environment to life through a variety of interactive technologies and displays. The new Citizen flagship store truly represents the convergence of retail channels that is quickly becoming the [...]

Kevin Mullaney Shares Insights at the Annual Daily DOOH Investor Conference

As part of the Daily Digital Signage and Digital Out of Home Industry Investor Conference held on October 22, 2014, in New York, Kevin Mullaney, President of The Grayson Company, demonstrated the value of interactive technologies in driving traffic and transactions. Mullaney’s keynote provided insight into new methods for today’s retailers to engage consumers. Mullaney highlighted custom mobile technology implemented by The Science Project last holiday season, which drew passersby into the 'Yeti's igloo' in [...]

  • Retail Omni Channel Consulting

The Power of Brand in an Omni-Channel World

The pressure on the management teams of consumer businesses to enter new channels of distribution is overwhelming. Going “Omni-Channel” is the strategy of the day, being touted as the only path to survival, let alone successful growth or market dominance. May be, but there is reason to carefully study the success stories before jumping on the bandwagon and especially before investing heavily in the development of the new channels. In reviewing examples of omni-channel success, [...]

Kevin Mullaney interviewed by Reuters Business; For Struggling Malls, It’s time to reinvent

“For malls that have passed their prime, it’s time to reinvent" said Kevin Mullaney, President of The Grayson Company, a New York City-based retail industry consultancy.  "One idea is turn their malls into mini urban centers and nailing down the “right” retail mix.  Customer are coming for the content of the mall and the stores or activities that are in it." Watch video...