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Swimming With The Current

While there are exceptions to every rule, there is no question that throughout the history of commercial enterprise, the companies who have strategically positioned themselves to move in the direction of dominant environmental and industry trends have enjoyed greater chance of success than those who chose to operate outside, or worse, against the trends.  As we survey the landscape of the consumer sector today, there are clearly identifiable components which are present in the strategies [...]

The Grayson Company Signs Representation Deal with Charles Fazzino

Internationally renowned 3D pop artist Fazzino partners with Seasoned Retail Consultancy Firm to Build Brand and Strategic Licensing Partnerships Internationally renowned 3D Pop Artist and The Grayson Company are proud to announce a new relationship designed to enhance the Fazzino brand and market presence. Central to the relationship will be The Grayson Company’s exclusive representation of Fazzino artwork in many major categories of licensed products, including apparel, electronics, and tabletop. Fazzino is best known for [...]

Kevin Mullaney quoted in International Business Times article “Target CEO Steinhafel Gets Millions For His Voluntary Departure, But Would Have Received More Had He Been Fired”

Kevin was asked to comment on the resignation of Target CEO Gregg Steinhafel. There’s probably more there that we don’t know,” said Kevin Mullaney, president of The Grayson Company, a New York City-based retail industry consultancy. “It’s probably the best deal he would have gotten. He took the blame and responsibility. ... If you look at Gregg’s tenure, Target’s revenues increased, but the net incomes have stagnated.” Revenue has increase 11 percent to $74.8 billion between [...]

Bob Grayson quoted in Wall Street Journal article “Cotton’s Crown Threatened by Manmade Fibers”

Bob commented on the trend of apparel makers using manmade fibers instead of cotton. "I don't believe that this is cyclical—I believe that this is evolutionary," said Bob Grayson, former chief executive of Limited Stores and Lerner New York and founder of Grayson Co., a retail and consumer consulting group. "Just as technology impacts other categories, technology is now impacting fashion." Check out the rest of the article at The Wall Street Journal.

Introducing Cartoloji – A New Grayson Company Licensing Client

We are pleased to announce that The Grayson Company is now the exclusive representative for Cartoloji, for all licensing opportunities including apparel, accessories and home furnishings. Bhaval Shah Bell, the founder and creative director for Cartoloji comments "I am thrilled to partner with The Grayson Company...their team has incredible expertise and knowledge in retail and licensing and I am so excited about their plan to build a global brand for Cartoloji that allows my map [...]

New is New

An excellent article headlined “Retailing’s Battlefield: Fight for Market Share” written by Evan Clark appeared in the March 10 edition of WWD.  Clark artfully and convincingly made the case of how aggressively and brutally the fight to win today’s consumer’s transactions and loyalty really is, and how strongly success, and even survival, depend on retailers’ constant injection of change into their business strategies—changes in product categories and mix, changes in distribution channels, changes in pricing, [...]

Kevin Mullaney Discusses Best Buy on Fox Business

Kevin Mullaney, President of The Grayson Company, was interviewed by Fox News on January 16th. He commented on the challenges that Best Buy is facing in the age of Omni-channel competition. He also discussed the evolution of JC Penney and some of the factors that contributed to the failure of its new format. Kevin also discussed the place of shop-in-shops in brand retailing, from the global rollout of shop-in-shops that he managed while at Tommy [...]

The Grayson Company Welcomes Steve Goldberg

We are pleased to welcome Steve Goldberg as Managing Director of The Grayson Company. Steve brings over 30 years of executive level experience in omnichannel, brick and mortar and direct retailing. He has extraordinary expertise in the direct channel, having led the Merchandise Services Group at American Express for ten years, and later serving as President of the Lifestyles Group at Redcats, a $1.6 billion catalog and e-commerce business. We believe the addition of Steve's [...]

It’s The Product, Stupid!

Just finished looking through, and then actually reading, cover to cover, a brilliant marketing piece received from Brooks Brothers.  Don’t believe I’ve ever seen a more masterful blend of brand imaging and communication of actual product attributes.  So often in our discussions, even with highly respected industry executives, their views on brand building are focused exclusively on advertising, marketing, PR, etc., with little if any attention to the attributes and features of products to be [...]