Brand Development

There is nothing more important in the world of consumer products than the creation of new brands that will resonate with the customer through multiple distribution channels, or the optimization of current brands.

We understand the development and strategic cultivation of brands so well because our team has been responsible for the creation, development and expansion of many brands across multiple product segments, through all distribution channels.

We work closely with wholesale “brand owners” to define the voice, identify the relevance of their brand, identify their business objectives, and create strategic and tactical plans integrated with meaningful time lines and distribution considerations to help launch new brands, or energize and maximize performance existing ones.

We also integrate our market and consumer  research capabilities into the process, as well as create market based benchmarks and product/brand positioning strategies designed to navigate and optimize today’s complex omni-distribution channels on a global basis.

Now we are called on by our clients to assist in ensuring that the work done in establishing a brand in conventional distribution channels or omni-world channels is consistent across all paths through which the brand communicates with and sells to its customers.  Our team has excellent up to the minute skills in channel integration and is intensely engaged every day in keeping pace with new technologies and new tactics which employ them.

Our Wholesale Consulting Clients