Kevin Mullaney

Kevin’s innate creativity and extraordinary level of experience at Tommy Hilfiger combine to provide best-of-breed skill sets in store design, merchandise presentation and in-store marketing.  He has 30 years of retail operating and consulting experience across department and specialty stores.

Kevin’s career began at Burdines (Federated) where he completed their training program and quickly rose through the merchandising organization from Assistant Buyer to Buyer to Divisional Merchandise Manager.

Following Burdines, Kevin joined Club International, a men’s specialty store group based in Chicago, as Chief Merchandising and Marketing Officer.  In the subsequent two years, he and his team repositioned the failing business and successfully sold it to a large specialty retail company.

In 1992, Kevin joined Tommy Hilfiger USA as Senior Vice President of Retail Development.  During the next seven years of astounding growth, Kevin played a critical role in the company’s growth in revenue from $400 million to over $2 billion and from 36,000 square feet to over 1,000,000 square feet of retail space.  Kevin’s team consisted of over 100 people and his annual budget was in excess of $50 million.

The seven years Kevin spent at Tommy, where he managed the largest and fastest rollout in the history of the fashion industry, provided him with unparalleled experience in concept development, merchandise assortment planning by time frame, promotional strategies, high impact merchandise presentation, and point of sale marketing.

In 1999, he chose to draw upon this experience base to act as a highly skilled consultant to other companies in the industry.  The focus of Kevin’s consulting work has been assortment planning, in-store presentation, new product launches, the design and implementation of branded environments, licensing and business development strategies.  Representative client assignments include:

• For a $500 million specialty luxury retailer, conducting tests to drive in-store productivity
• For a $1 billion wholesaler and retailer, conducted in-store testing to significantly boost productivity.  His efforts reversed a negative comp store sales trend to a positive one
• Strategized new product or concept launches for a variety of specialty retailers