As in all forms of retailing, success in the direct channels, both e-commerce and catalog, begins with well-developed strategy built on expert understanding of multi-channel marketing, its mandatory requirements for success and the opportunities to develop competitive advantage in the marketplace.  The Grayson Company team excels in assisting our clients in strategy and also has the practical experience and expertise to provide hands on assistance in all aspects of execution,

Many, if not most The Grayson Company clients have adopted or are quickly evolving to an Digital distribution strategy with premium focus on managing and maximizing the productivity of the customer relationship across all channels and through all media.  The challenges involved most often require multi channel skills not present in the core organization and The Grayson Company is an ideal partner in providing those skills and teaching those skills while working with the client’s team.