Extending Brand Assets in the Digital world
Licensing has long been one of the most exciting and vibrant growth areas in the consumer products sector. Licensing allows owners of brands and other intellectual property the opportunity to monetize their assets and project their brand voice and property on a global basis through appropriate licensee partnerships.
The emergence of new profiles of potential licensees in the on-line world and the new format structures with which to address them provides both opportunities which TGC can help our clients exploit and implementation challenges which we can assist in addressing.
Whether through “direct to retail” licensees, wholesale licensing, or media licensing, the pace of licensing in the Digital world has never been faster, the distribution channels never more robust, and the range of financial opportunity never greater.
The Grayson Company has the very specialized experience necessary to develop effective licensing programs that will align the brand with appropriate licensee, marketing and distribution partnerships.
We apply our experience and partnership through every phase of the process, including development of licensing agreements, merchandising, marketing, product launch and beyond.