Building And Expanding Brands in the Digital World
There is nothing more important in the world of consumer products than the creation of new brands that will resonate with the customer through multiple distribution channels, or the optimization of current brands.
We understand the development and strategic cultivation of brands so well because our team has been responsible for the creation, development and expansion of many brands across multiple product segments, through all distribution channels.
We work closely with Digital “brand owners” to define the voice, identify the relevance of their brand, identify their business objectives, and create strategic and tactical plans integrated with meaningful time lines and distribution considerations to help launch new brands, or energize and maximize performance existing ones.
We also integrate our market and consumer research capabilities into the process, as well as create market based benchmarks and product/brand positioning strategies designed to navigate and optimize today’s complex Omni-Channel distribution on a global basis.