Measurable Outcomes / Impressive Results
The Grayson Company has achieved many impressive successes in raising the productivity and profitability of existing stores. When given the opportunity in test stores to develop retail performance improvement through changes in merchandise assortment, visual merchandising, and retail marketing, we have consistently identified, tested and proven the effectiveness of strategies and tactics to drive in store traffic, conversion of traffic to transactions, increases in average unit retail, and increased number of units per transaction.
We measure our results in increased gross margin dollars against control group stores and the impressive results have served to incent our clients to roll out the proven retail performance improvement programs to all stores where substantial improvement has been achieved and sustained.
These business improvement tools and methods are customized for each client, and designed to be practical and realistically integrated into the ongoing management of the enterprise. Therefore our projects not only produce short term results, but improved business processes for maximizing store productivity and profitability on an ongoing basis.