Visual Merchandising – Energizing the Customer Retail Experience
Visual Merchandising is clearly about creating merchandising presentations that are exciting, captivating and engaging to the consumer. Effective visual merchandising conveys the tone, voice and images of the brand, of the retailer and is the emotional connection with the customer. It is the Retail equivalent of “show business”.
At The Grayson Company, we understand the strategic importance of outstanding visual merchandising, how to align visual merchandising with the timing, messaging and cadence of every critical marketing. merchandising, web and CRM touch point of the retailer.
We also understand and respect the incredible impact superior visual merchandising can have on driving the four key components of store productivity, Store traffic, conversion, average unit retail, and units per transaction. Our approach to visual merchandising is laser focused on moving the needle for each of these key metrics.
We work closely with Clients to analyze the effectiveness of their visual merchandising techniques: from store planning, to visual sight lines and spatial considerations, to point of sale signing to utilization of “Next Gen” visual merchandising technologies.
The Grayson Company has also integrated visual merchandising variable techniques as part of our highly regarding and proven performance improvement testing process to validate merchandising and marketing strategies.