Planning for Success
While the success of any wholesale product line rests on the quality and innovation of design and development, it is absolutely critical that the output of the creators of product be reviewed, edited, added to and carefully mixed into a wholesale product line that is balanced to demand by category, by look, by price point,and which resonates first with the wholesale customer and then with the final consumer.
Solid decision making in the line planning process rests on the maintenance of robust, actionable performance data for previous wholesale collections combined with reliable fashion forward research and projections. It is with these tools that expert merchants can consistently launch collection after collection which expands the brand’s position with key retailers and generates premium sell-through performance,
TGC consultants bring to our clients the expertise required to maximize the effectiveness of the line planning process and the processes which feed it.