Extending Brand Assets into Licensed Properties
Licensing has long been one of the most exciting and vibrant growth areas in the consumer products sector. Licensing allows owners of wholesale brands and other intellectual property the opportunity to monetize their wholesale brand assets and project their brand voice and property on a global basis through appropriate licensee partnerships.
Whether through “direct to retail” licensees, wholesale licensing, or media licensing, the pace of licensing has never been faster, the distribution channels never more robust, and the range of financial opportunity never greater.
The Grayson Company has the very specialized experience necessary to develop effective licensing programs that will align the brand with appropriate licensee, marketing and distribution partnerships.
We apply our experience and partnership through every phase of the process, including development of wholesale licensing agreements, merchandising, marketing, product launch and beyond.
Our Wholesale Consulting Clients