Consumer Insights Archives - The Grayson Company https://thegraysoncompany.com/category/consumer-insights/ A retail and consumer products consulting firm headquartered in New York City Mon, 14 Sep 2026 19:25:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 The Digital Experience Blueprint https://thegraysoncompany.com/2026/08/31/the-digital-experience-blueprint/ Mon, 31 Aug 2026 10:31:08 +0000 https://thegraysoncompany.com/?p=9599 Digital experience has become one of the strongest predictors of customer lifetime value, loyalty, and profitable growth. Every click, search, recommendation, checkout, and notification either builds loyalty or quietly sends customers to a competitor. Click here to read the Executive Briefing.   

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]]> Digital experience has become one of the strongest predictors of customer lifetime value, loyalty, and profitable growth. Every click, search, recommendation, checkout, and notification either builds loyalty or quietly sends customers to a competitor.

Click here to read the Executive Briefing. 

 

The Digital Experience Blueprint

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]]> The New Retail Value Architecture https://thegraysoncompany.com/2026/08/29/the-new-retail-value-architecture/ Sat, 29 Aug 2026 10:16:27 +0000 https://thegraysoncompany.com/?p=9595 Why Uniqlo may signal a structural transformation of global apparel — and why the next decade of value creation will be won on product operating systems, not brand storytelling. Click here to read the Executive Briefing.  

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]]> Why Uniqlo may signal a structural transformation of global apparel — and why the next decade of value creation will be won on product operating systems, not brand storytelling.

Click here to read the Executive Briefing.

 

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]]> The Optimization Consumer https://thegraysoncompany.com/2026/08/24/the-optimization-consumer/ Mon, 24 Aug 2026 11:36:25 +0000 https://thegraysoncompany.com/?p=9577 A new framework is revolutionizing how we think about consumer behavior. No longer driven just by assortment or convenience, today’s consumers optimize seven scarce resources at once — and the implications for retailers and brands are far-reaching. Click here to read the Executive Briefing.  

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]]> A new framework is revolutionizing how we think about consumer behavior. No longer driven just by assortment or convenience, today’s consumers optimize seven scarce resources at once — and the implications for retailers and brands are far-reaching.

Click here to read the Executive Briefing.

 

The Optimization Consumer

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]]> The 2026 U.S. Holiday Retail Outlook https://thegraysoncompany.com/2026/07/28/the-2026-u-s-holiday-retail-outlook/ Tue, 28 Jul 2026 19:34:35 +0000 https://thegraysoncompany.com/?p=9552 The most strategically demanding holiday in years. Growth will stay positive, but it will be won on execution — not created by demand. The 2026 season is defined by persistent value-seeking, widening consumer income divergence, AI-enabled shopping, and continued margin pressure. Click here to view the Executive Briefing.  

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]]> The most strategically demanding holiday in years. Growth will stay positive, but it will be won on execution — not created by demand. The 2026 season is defined by persistent value-seeking, widening consumer income divergence, AI-enabled shopping, and continued margin pressure.

Click here to view the Executive Briefing.

 

2026 US Holiday Outlook

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