“I have known Kevin for more than 30 years,” said Bob Grayson. “Over the last 12 years we have worked side-by-side, leading the business to its current position as a premiere consulting firm focusing on all aspects of consumer and retail businesses.”

“Bob founded the company with the idea that a consulting firm should have both firsthand experience with running a business and a personalized, highly-operational approach,” said Kevin. “I believe that the company’s remarkable growth is a testament to the work of the individuals that make up this truly talented team.”

Kevin has an extensive background in merchandising ranging from department stores to specialty stores.  As alum of the famed Macy’s (Federated) training program he quickly rose to Divisional Merchandise Manager.  He joined the men’s specialty store chain Club International as Chief Merchandising and Marketing Officer, guiding its turnaround to profitability and preparing the company for the subsequent sale to a large specialty retail company.  His creativity and management skills landed him at Tommy Hilfiger, where he worked as Senior Vice President of Retail Development. During his tenure with Tommy, the company grew from $200 million to over $2 billion. Kevin has become a commentator on a wide range of retail topics, representing The Grayson Company on national print and broadcast media.

“We do more than consult,” said Kevin.  “We are full service partners with our clients–this mindset is what makes us different. Going forward, I am confident that our unique approach will position us to innovate and adjust to new technologies and the ever expanding channels of potential product distribution.”

“I have total confidence in Kevin’s talent, experience and skills. He is an excellent leader and the ideal candidate to take the company to new heights,” said Bob Grayson.

The post Kevin Mullaney Named CEO of The Grayson Company appeared first on The Grayson Company.

Mullaney highlighted custom mobile technology implemented by The Science Project last holiday season, which drew passersby into the ‘Yeti’s igloo’ in Saks Fifth Avenue’s flagship window displays, driving engagement and interaction. According to Kevin Mullaney, “this was a highly innovative use of technology targeted at generating return on investment, using the mobile platform to engage customers and given them an incentive to enter the store and transact.”

As visitors accessed the mobile experience, they were invited to discover their “Yeti” name, pick a snowflake and flick it from their device into the window itself, where it materialized in the sky and drifted to the ground. The Science Project joined forces with MakerBot to offer 3D printed snowflake ornaments as gifts for all those who made purchases in the store using their MasterCard. See the full video of the interactive experience here: https://www.youtube.com/watch?v=t8vnsHU4kDE

About The Science Project

The Science Project is highly focused on creating the “Theater of Retail,” developing e-commerce and m-commerce sites, retail installations, social campaigns, proprietary apps and custom publications to make every digital experience an enlightening and fulfilling one.

About the Conference

The Daily Digital Signage and Digital Out of Home Industry Investor Conference connected investors with the latest trends and observations on the future direction of the digital signage and digital out of home industry.

The post Kevin Mullaney Shares Insights at the Annual Daily DOOH Investor Conference appeared first on The Grayson Company.

Watch the video.

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