Marketing

The New Customer Journey

The funnel is giving way to a network. For half a century, retailers organized marketing, merchandising, commerce, and experience around one idea: a predictable journey from awareness to loyalty. That framework is becoming obsolete. Artificial intelligence is changing how customers discover products, weigh alternatives, and decide — shifting from a linear funnel to dynamic, AI-mediated experiences where intelligent systems help manage the purchase. Click here to read the Executive Briefing.    

2026-09-10T08:54:06-04:00
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Social Media Marketing in the Age of AI

The model that built brands is being rewritten. For over a decade, social media followed one model: brands created content, algorithms distributed it, and consumers consumed it. Artificial intelligence is fundamentally changing that equation. Click here to read the Executive Briefing.  

2026-09-10T08:52:48-04:00
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The New Brand Battlefield – AI Visibility

A structural shift comparable to the arrival of search engines — or social media is happening now. A generation of digital strategy answered exactly one question: “How do we rank first in search?” But the next decade asks a different question: “When AI recommends a solution, does it recommend our company?” Click here to read the executive brief.

2026-09-10T08:50:18-04:00
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Farm Rio’s US Retail Strategy

TGC recently sat down with Daniel Martinez, Farm Rio’s Global Retail Director to discuss his new role, the current state of the business and the US retail strategy that TGC developed with the Farm Rio team. Farm Rio, a vertically integrated Brazilian apparel company that designs, produces, and markets colorful print garments inspired by its local cultural and environmental roots, was founded in 1997 by Marcello Bastos and Katia Barros. In 2010, it became part of the newly created Grupo Soma, a multi-brand company which has grown to be one of the largest apparel groups in Brazil. The brand began planning for its US debut in 2018 and a year later opened a store in the SoHo section of New York and then one north of Miami in Aventura Mall, along with a few experimental pop-up stores in select markets. Within a year of opening stores, COVID hit. Against all odds, Farm [...]

2026-09-14T15:55:14-04:00
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About TGC

Experience. Strategy. Results.

The Grayson Company is a strategy consulting firm focused exclusively on consumer industries. Our clients include retailers, consumer brands, integrated consumer businesses, and investors in the sector.

Our team brings together experienced consumer-industry executives and strategists with a practical understanding of how businesses actually operate.

We assess where a business stands, identify where it can win, develop the strategy to get there, and work with management to turn strategy into results.

Get in Touch

We would be happy to discuss how we might be of assistance to your business. Do not hesitate to call or send us an e-mail if you’d like to speak in more detail about any of the services we provide.

Phone: 212-661-6262
Email: inquiry@thegraysoncompany.com

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Get in Touch

We would be happy to discuss how we might be of assistance to your business. Do not hesitate to call or send us an e-mail if you'd like to speak in more detail about any of the services we provide.

Phone: 212.661.6262
Email: inquiry@thegraysoncompany.com
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