A new framework is revolutionizing how we think about consumer behavior. No longer driven just by assortment or convenience, today’s consumers optimize seven scarce resources at once — and the implications for retailers and brands are far-reaching. Click here to read the Executive Briefing.
Marketing is shifting from managing attention to managing preference, and from optimizing communications to optimizing decision systems. Click here to read the Executive Briefing
The Luxury Moat - How a handful of houses built near-unassailable competitive advantages Thousands of companies chase affluent consumers, yet a small group of European houses captures a disproportionate share of industry profit, customer loyalty, and brand equity. Their edge is not simply better products—it is a decades-deep operating system that competitors struggle to replicate. Click here to view the Executive Briefing
Customers no longer compare you only against direct competitors. They judge every experience against the most relevant, seamless, and personalized interaction they encounter anywhere. Hyperpersonalization has emerged as the strategic capability that separates market leaders from laggards — combining customer data, AI, predictive analytics, and real-time decisioning to deliver individualized experiences at scale. Click here to read the Executive Briefing.
The funnel is giving way to a network. For half a century, retailers organized marketing, merchandising, commerce, and experience around one idea: a predictable journey from awareness to loyalty. That framework is becoming obsolete. Artificial intelligence is changing how customers discover products, weigh alternatives, and decide — shifting from a linear funnel to dynamic, AI-mediated experiences where intelligent systems help manage the purchase. Click here to read the Executive Briefing.
The model that built brands is being rewritten. For over a decade, social media followed one model: brands created content, algorithms distributed it, and consumers consumed it. Artificial intelligence is fundamentally changing that equation. Click here to read the Executive Briefing.
A structural shift comparable to the arrival of search engines — or social media is happening now. A generation of digital strategy answered exactly one question: “How do we rank first in search?” But the next decade asks a different question: “When AI recommends a solution, does it recommend our company?” Click here to read the executive brief.
TGC recently sat down with Daniel Martinez, Farm Rio’s Global Retail Director to discuss his new role, the current state of the business and the US retail strategy that TGC developed with the Farm Rio team. Farm Rio, a vertically integrated Brazilian apparel company that designs, produces, and markets colorful print garments inspired by its local cultural and environmental roots, was founded in 1997 by Marcello Bastos and Katia Barros. In 2010, it became part of the newly created Grupo Soma, a multi-brand company which has grown to be one of the largest apparel groups in Brazil. The brand began planning for its US debut in 2018 and a year later opened a store in the SoHo section of New York and then one north of Miami in Aventura Mall, along with a few experimental pop-up stores in select markets. Within a year of opening stores, COVID hit. Against all odds, Farm [...]