The Grayson Company team is made up of successful retail and consumer industry executives who draw on their deep experience and expertise to provide best of class consulting services to our clients. The team is led by CEO, Kevin Mullaney and President, David Ball. Their styles and specific experience are complimentary and they share an obsession with delivering measurable results to our clients quickly and with high payback on the investment in our engagements.

Kevin MullaneyCEO
Kevin is a retail growth strategist with more than 30 years of experience building iconic brands and high-performing retail organizations. A former Senior Vice President at Tommy Hilfiger, he helped drive the company’s expansion from $200 million to over $2 billion in revenue before founding a consulting practice focused on retail transformation, merchandising excellence, and profitable growth. Read Kevin Mullaney’s full bio.

David BallPresident
David Ball is a retail strategist and technology innovator. At Neiman Marcus, he led development of a major ERP platform, integration with the company’s first national distribution center, and pioneered digital merchandise planning. McKinsey later recruited him to build the technology-enabled strategy practice that helped launch its global Business Technology Offices. Read David Ball’s full bio.

Susan NapolitanoTALENT & EXECUTIVE SEARCH
Over 20 years in human resources, talent acquisition and executive search. Began in Macy’s Executive Development Program and held product development, HR and talent roles at Macy’s, Walmart and Ross Stores. Leads search projects across retail, digitally native and specialty lifestyle brands. Read Susan Napolitano’s full bio.

David AshenRETAIL & STORE DESIGN
Holds degrees in both architecture and human factors engineering, bringing a balance of design and function. A former principal at Degrippes Gobe, he now leads Saguez & dash design and partners with TGC on retail design. Award-winning work for Godiva, Reebok, Yankee Candle, Unilever and Mitsubishi.

Beth LavineCONSUMER INSIGHTS
A seasoned executive with over 30 years of hands-on retail and wholesale experience. Since joining TGC she has built the consumer insights group, which operates standalone and informs assessment and due diligence work. Previously in merchandising and planning analytics at The Limited and Macy’s.

Bridget JohnsTECHNOLOGY & ANALYTICS
Over 20 years across retail technology and analytics. Began with premium brands including L’Oreal, Tiffany & Co., Links of London and Ralph Lauren. At RetailNext she built the sales, analytics, customer experience and marketing teams and, as CMO, forged partnerships with Meta, McKinsey, LiveRamp and Mastercard.
Read Bridget Johns’s full bio.
Read Bridget Johns’s full bio.

Bryan ChandlerTECHNOLOGY & INNOVATION
Supports TGC with state-of-the-art technology and analytics tracking customers and their journeys. An expert in IT, cybersecurity, GIS and research initiatives, he delivers industry-leading consumer and market analytics. Holds a master’s in Geographic Information Science from the University of Wisconsin-Madison. Read Bryan Chandler’s full bio.

Tom CarterDIGITAL STRATEGY
More than 20 years delivering high-value digital marketing solutions for leading consumer and technology companies. Over a decade of deep digital analysis, strategy and development brings a digital perspective to every engagement. A founder of several startups, he adds entrepreneurial best practice to established and emerging organizations.

Terry DarlandBEAUTY & LUXURY BRANDS
Forty years growing luxury cosmetics, skincare and fragrance businesses, in leadership roles as VP at Estee Lauder, SVP of Christian Dior Parfumes and Cosmetics for North America, and President of LVMH Beauty. At Aramis she grew Tommy Hilfiger fragrances into the number one prestige brand.

George TroyRETAIL OPERATIONS
More than 30 years across men’s and women’s apparel, sporting goods, cookware and home furnishings. Exceptional expertise in field management, site selection and lease negotiation, with equal strength in product development and assortment planning. Has led the retail divisions of Deckers (UGG), Williams Sonoma and Pottery Barn. Read George Troy’s full bio page

Bubbles BottFASHION & BRAND GROWTH
An accomplished senior executive with 35 years across many facets of the fashion industry, including top-level corporate roles and consulting for a fashion technology venture. As President of Tommy Hilfiger Womenswear and Tommy Jeans, she launched and grew two divisions past $400M in three years.
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Doug BarryCROSS-BORDER COMMERCE
More than 20 years in cross-border commerce, including 17 years at the U.S. Department of Commerce helping companies enter and expand in the US. Advises on market analysis, risk mitigation, regulations, product classification and customs. An author and former Georgetown teacher, now adjunct professor at George Washington University. Read Doug Barry’s full bio.

Giancarlo PortaleAI STRATEGY
Sixteen years of enterprise technology experience and a builder’s perspective on AI. After senior roles at Conde Nast, Hearst and 33Across, he founded Naviask AI, advising on AI strategy, workflow automation and operations. Advanced AI programs at MIT and Northwestern Kellogg. Read Giancarlo Portale’s full bio.

Craig Reynolds
As a senior retail executive, Craig built a distinguished career leading merchandising, planning, design, and licensing organizations for some of the industry’s most recognized lifestyle and apparel brands. Craig has served in Senior Vice President roles at Lily Pulitzer, Tommy Bahama, and Tommy Hilfiger. Throughout his career, he has been recognized for combining strategic leadership, analytical discipline, and creative product expertise to deliver strong business performance, build high-performing teams, and strengthen iconic consumer brands.