The New Brand Battlefield – AI Visibility
A structural shift comparable to the arrival of search engines — or social media is happening now. A generation of digital strategy answered exactly one question: “How do we rank first in search?” But the next decade asks a different [...]
The AI ROI Matrix
Choosing investments in AI that pay off Some initiatives deliver ROI within months; others burn millions on impressive demos. The difference lies in choosing problems naturally suited for AI. The next generation of competitive advantage will belong not to organizations [...]
We’re Expanding Our AI Practice
Welcoming Giancarlo Portale AI Strategy & Workflow Automation Specialist
AI Leaders in Retail
The New Retail Intelligence Race Artificial intelligence has moved from experimental novelty to competitive necessity. While most retailers run basic chatbots, a select group of leaders has gone far further — embedding predictive analytics, generative AI, autonomous agents, and computer [...]
A Brief History of Artificial Intelligence
WHY IT MATTERS NOW AI has crossed from promise to infrastructure Seven decades of research quietly compounded — then, in just a few years, AI became something every executive must plan around. The numbers tell the story. A Brief History [...]
AI-Powered Product Innovation
From Intuition to Intelligence Retailers and consumer brands are deploying AI to transform product development from a slow, intuition-based process into a fast, predictive, and data-driven workflow. These companies aren't just improving customer interactions — they are redesigning merchandising, logistics, [...]
How is AI Transforming Every Sector
Retail's AI revolution has arrived AI is moving retail beyond reactive management toward autonomous, predictive execution. What was experimental is now embedded in daily operations across every segment. How AI is transforming every retail sector Executive Briefing - Click here [...]
AI Powered Retail
From Experimentation to AI-Powered Enterprises Artificial intelligence has moved from isolated pilots to enterprise-wide ecosystems spanning customer engagement, merchandising, operations, logistics, and product innovation. Organizations integrating AI across digital and physical channels are building durable competitive advantage. AI Powered Retail [...]
AI Imperative for Retail & Consumer Brands
From Experimentation to a Fundamental Shift Artificial Intelligence has moved beyond isolated pilots into a fundamental change in how consumers discover products, evaluate brands, and make purchasing decisions. For executives, the question is no longer whether AI matters — but [...]
ACQUIRED – Podcast Series
My best friend recently introduced me to a podcast series called ACQUIRED, hosted by Ben Gilbert and David Rosenthal. They do deep‑dive explorations into the stories and strategies behind some of the world’s most successful companies. While I may be [...]
Case Study: North America’s Largest Family of Indoor Water Park Resorts
Productivity improvement, assortment rationalization, planning & operational process re-engineering. At TGC, we develop novel, structured approaches to increase client revenue. We recently worked with a national resort and active experiential entertainment company to reinvent and re-engineer their grab-and-go convenience shop concept, [...]
Dash Design Transformative Hotel Project
Congratulations to our design partner, Dash Design, on this inspiring and transformative hotel project in the heart of NYC. To watch the complete video click this link Dash Design. Following is more information about the Dash Design Delta [...]
The Grayson Company Turns 30
Celebrating our 30th year as a retail strategy consulting firm, I want to take a moment to express my sincere appreciation for your support. Over the past three decades, we have focused on bringing our clients fact-based, data-driven, actionable solutions [...]
Farm Rio’s US Retail Strategy
TGC recently sat down with Daniel Martinez, Farm Rio’s Global Retail Director to discuss his new role, the current state of the business and the US retail strategy that TGC developed with the Farm Rio team. Farm Rio, a vertically [...]
Honesty Is The Best Policy
TGC’s President David Ball speaks with Time Magazine. Dave Horesh always liked the nice round prices on his company’s website: $25, $50, $100 for custom-made fabric banners and pennants in a rainbow array of felts. But by October, vendors for [...]
TGC’s David Ball, speaks to NRF about “fintechs” financial services
NRF Article written by Karen Kroll While many retailers have long offered credit cards, a growing number are providing a wider range of financial services, often partnering with a financial technology company (“fintech”) to make the shift. The goal, [...]
Apparel Retailers Tread Carefully In Fragile Recovery
Apparel retailers are scrambling to capture returning sales unleashed by pent-up demand, even as they brace for challenges ahead. The past 12 to 18 months have been tough for clothing and accessories sales. For apparel to be meaningful and necessary, [...]
Ten brands founded 10 years ago and how they’ve succeeded
David Ball speaks with the NRF about the success of 10 brands founded 10 years ago. Tin and aluminum are traditional gifts for couples celebrating their 10th wedding anniversary. While perhaps not as glamourous as crystal (reserved for 15 years) [...]
Riders on the Storm
Riders on the Storm: How Retailers Can Proactively Plan for the New Normals of Extreme Weather by, our partner, Evan Gold of Planalytics Over the past several decades, tropical storms and hurricanes in the Atlantic and Eastern Pacific oceans have [...]
It’s what they say when you are not in the room that matters most…
Imagine conducting a focus group on your brand with over a million people who didn't know they were in a focus group Unbiased insights Unaided responses Cold hard truth Using digital audits, we capture and process millions of data points [...]