Kevin was asked to comment on the spate of middle-market retail closures in 2015:

“Being average in the middle is death,” said Kevin Mullaney, president of retail consultancy the Grayson Co. “The high end and the low end—those two businesses are thriving. If you’re in the middle, you’d better have a darn good reason for being there based on product and freshness.”

Check out the rest of the article at Crain’s New York.