Wholesale Channel

While vertical structures offer both financial and brand control advantages, the contribution of wholesale distribution to third party retailers remains exceptionally important to the success of omni-channel strategies.  The Grayson Company team has extensive experience and expertise in managing this channel to maximize financial performance and also ensure that brands are represented and presented in the wholesale customer’s stores in a brand consistent manner. The Grayson Company provides its clients with expert assistance in the choice of wholesale customer partners and the sales and marketing strategies to develop them as loyal and profitable supporters of the brand.  Our team also has deep expertise in the all-important support functions necessary to service these complex customer relationships and earn respect for quality and reliability. Our practice has considerable expertise across diverse consumer categories including apparel, accessories, luxury, home furnishings and specialty gourmet products, and more.