The Grayson Company team is made up of successful retail and consumer industry executives who draw on their deep experience and expertise to provide best of class consulting services to our clients. The team is led by founder Bob Grayson and CEO, Kevin Mullaney who together have over 75 years of industry experience.  Their styles and specific experience are complimentary and they share an obsession with delivering measurable results to our clients quickly and with high payback on the investment in our engagements.

<strong>Bob Grayson</strong>
Bob GraysonFounder
In 22 years at The Limited where he served as CEO of Limited Stores and Lerner New York, Bob played a critical role in driving the Limited’s spectacular growth from a five-store group to a 5,000-store empire. And in the 20 years since, Bob has led the establishment of The Grayson Company team, as one of the world’s foremost retail and consumer industry consulting groups, helping retailers, wholesalers, omni channel companies and investment firms achieve similarly impressive outcomes.  He plays an involved role in all The Grayson Company consultant projects and is particularly focused on business strategy, and on due diligence and business assessment projects.  Current and past Board positions include: Ann Taylor, Kenneth Cole, Inc., Lillian August, St John Knits, Sunglass Hut, Tommy Hilfiger, U-Food, Urban Brands, and Caché.  Read Bob Grayson’s full Bio 

<strong>Kevin Mullaney</strong>
Kevin MullaneyCEO

Kevin has extensive retail experience in the department store, specialty chain and wholesale channels. His ten years in merchandising leadership experience at Burdines’s (now Macy’s), his CMO experience with a menswear specialty chain, and his seven years at Hilfiger leading the expansion of the brands presence in department stores during the brand’s extraordinary growth period, have prepared him to offer The Grayson Company clients exceptional advice, and hands-on assistance in improving the productivity and profitability of their businesses. Kevin, as President, leads The Grayson Company practice but brings particular expertise to store and shop in shop development, assortment planning, inventory planning and control, as well as in store visual merchandising and marketing.  Read Kevin Mullaney’s full bio

Our Team Members

<strong>Elaine Hughes</strong>
Elaine HughesExecutive Search

Elaine Hughes is simply the most trusted and successful professional in the consumer products executive search industry. For almost 25 years, the world’s largest retailers and consumer product companies have turned to her both in management crises and for her expertise in long-term management team building strategy. Elaine’s credentials include years of real experience both on the inside and on the consulting/executive search side of the industry. This combination of experience has honed Elaine’s well-known ability to grasp the real needs of a business and match the executive candidate who has both the style and experience needed to create a winning fit. Elaine is regularly quoted in a number of publications, including Women’s Wear Daily, The Wall Street Journal, and The New York Times.  Read Elaine Hughes full bio

<strong>Steve Goldberg</strong>
Steve GoldbergManaging Director

Steve has over 30 years of senior management, marketing and merchandising experience in retail, e-commerce and direct marketing as well as extensive experience in global brand and business development. Steve began his career at Allied Stores (now Macy’s), and became the Senior Vice President of the Home business. At American Express, he served as Vice President and General Manager of the Merchandise Services Group for ten years. Steve also served as President of the Lifestyles Group of Redcats, a $1.6 billion catalog and e-commerce division of PPR, Paris.  Steve has also held leadership roles with other key retailers and marketers such as Bloomingdale’s and ABC Home, and was a Partner with a leading business development and licensing firm in New York City. Read Steve Goldberg’s full bio

<b>Amanda Davenport</b>
Amanda DavenportSenior Analyst

Amanda Davenport leads the market and consumer research team at TGC and has produced highly actionable research data for our clients which has been critical to their forward strategies.  She joined TGC with experience at UBS Investment Bank where she conducted extensive research and developed forward outlooks for companies including AVON, Procter & Gamble, Sports Authority and Wal-Mart.  Amanda also brings to TGC consulting experience in the restaurant industry, focusing on expansion through franchising strategies.

<strong>Chris Palma</strong>
Chris PalmaSenior Analyst

Chris’s superior analytical skills and retail knowledge have enabled him to play critical roles in the development of highly leverageable analyses of company data for our investor clients as they consider investments in the consumer sector and analyze performance of existing portfolio companies. He has exceptional experience and expertise in the planning, management, and control of inventories, as well as assortment planning. During his seven years with our group, Chris has led the implementation of TGC planning and allocation processes with retail clients which have produced substantial performance improvement.

<strong>David Ashen</strong>
David Ashen
David is unique in the store design world in that he holds degrees in both Architecture and Human Factors Engineering and has drawn on both to bring a balance of design and function to his products. He was a Principal at the prestigious Degrippes Gobe design firm and now leads dash design and partners with The Grayson Company on retail design projects. David has won many design awards and his clients have included, among others, Godiva, Reebok, Yankee Candle, Unilever, and Mitsubishi.

<strong>David Ball</strong>
David Ball

David brings over three decades of retail industry experience to his TGC engagements. Having worked in senior positions with Neiman-Marcus and Marshall Field during intense periods of corporate change, he acquired a unique, broad range of experience and expertise which he applies in projects focused on merchandising processes, systems development, assortment and inventory planning, as well as overall strategy development. David has consulted with, among others, Charlotte Russe, Time Warner, American Express, Giorgio Armani, and Sony Corporation.  Read David Ball’s full bio

<strong>Jennifer Benerofe</strong>
Jennifer Benerofe

Jennifer’s background and skill sets span merchandising, planning, analysis and allocation, and budgeting. Her career began at Bloomingdales where she advanced to lead the budgeting, planning and analysis, and sales forecasting functions for a $500M business. She provides hands-on leadership and assistance to TGC clients, ensuring that inventory plans are developed on solid assumptions and that performance analysis provides reliable decision making support to merchant teams.  Read Jennifer Benerofe’s full bio

<strong>Lilly Berelovich</strong>
Lilly Berelovich
Lilly is the co-founder and active CEO of Fashion Snoops, a leading fashion forecasting company servicing leading global brands and retailers in the fashion, accessories, beauty, and home décor markets. Over the past 25 years, Lilly has established herself as one of the foremost fashion authorities in the industry. Working seamlessly with merchant teams for clients, Lilly has consistently enabled these companies to improve forward assortment planning, maximize selling on trend right products, reduce markdowns and improve gross margin performance.
<strong>Jim Bieri</strong>
Jim Bieri

Jim’s first experience in real estate was growing a seasonal retail business from its initial 4 locations to a portfolio of over 375 mall locations. Subsequently, he served as General Counsel for The National Mall Monitor, which grew to become one of the leading publications in the shopping center industry.  Through the years Jim has built a strong tenant representation and legal practice serving clients such as: J.Crew, Yves. Saint Laurent, Gucci, Movado, Oilily, Crane, Icing, and Tom Ford.  Read Jim Bieri’s full bio 

<strong>Tom Carter</strong>
Tom Carter
Tom brings over 20 years experience working with leading consumer and technology companies in delivering high-value digital marketing solutions. With over ten years of deep experience in digital analysis, strategy and development, Tom adds a digital perspective to every retail consultant project in which he works. He has also served as a founder in several startup companies and brings entrepreneurial best practices and related digital marketing initiatives to established or emerging organizations.
<strong>Steve Ellis</strong>
Steve Ellis

Steve is considered by the industry to be the “Dean” of planning, analysis and allocation for specialty chains. During over 30 years of experience, he has led these functions for billion dollar companies. He has also contributed to some of the most sophisticated planning software systems on the market today and trained the leaders of planning for many leading specialty chains.

<strong>Barry Erdos</strong>
Barry Erdos

Barry is a highly qualified and respected financial and operating executive who has served as EVP/CFO of Express, COO of J. Crew, COO of Ann Taylor and President/COO of Build-A-Bear. He has served as a director of Bluefly and serves as an advisor and member of the TGC retail consultant team, through which he served as interim CEO of FAO Schwartz prior to its sale to Toys “R” Us.  He also serves on the Board and audit committee for Destination Maternity.  Read Barry Erdos’ full bio

<b>Rabia Farhang</b>
Rabia Farhang

Rabia Farhang has extensive executive merchandising leadership experience and deep expertise in the specialty women’s apparel and accessories market. Working for fashion retailers Caché and White House | Black Market, she built high-performing organizations and led positive business transformation to deliver significant results. Read Rabia Farhang’s full bio

<strong>Dennis Green</strong>
Dennis Green

Dennis is one of the industry’s leading supply chain consultants. His extensive experience over a 20 year period with Target, as the company was experiencing extraordinary growth and rapidly changing demand for support services, has allowed him deep experience in addressing all aspects of the supply chain, from replenishment systems, to inventory and warehouse management, to overall supply chain strategy. His clients have included, among others, BCBG Max Azria, Gymboree, Levi Strauss, Nordstrom, and Trader Joes.  Read Dennis Green’s full bio

<strong>Terri Hamilton</strong>
Terri Hamilton

With over 20 years of deep experience in store design, visual merchandising, store fixturing and project management, Terri brings taste and high touch to every project in which she works.  She has led the visual merchandising function at highly successful companies like Ralph Lauren and Ann Taylor and has consulted with many successful consumer brands as well as several hospitality groups including Marriott’s Renaissance division.  Read Terri Hamilton’s full bio

<strong>Steve Holland</strong>
Steve Holland

Steve has 25+ years of experience working with leading retailers and technology companies in delivering high-value IT-enabled business solutions. As a past partner/senior executive in the retail practice of Accenture, Steve brings to our consulting clients hands-on expertise in procurement, merchandising, planning, direct-to-consumer, and supply chain. Steve has worked with several well-known retailers globally including A&P, Coles Myer, Foot Locker, Gap, The Home Depot, Limited Stores, Saks Fifth Avenue, J. Sainsbury, and The Sports Authority.

<strong>Jhipo Hong</strong>
Jhipo Hong

Jhipo’s exceptional expertise in the blending of functional structures of retail environments, with the aesthetics of branding elements, has created high impact, high performance retail stores for many clients including Godiva, Tempur-Pedic, Luxottica, Macy’s and Sony.  He is a classically trained industrial designer, and over his 20 years in retail design, has become one of the outstanding leaders in the industry.

<strong>Beth Kaplan</strong>
Beth Kaplan

Beth’s brings to The Grayson Company a reputation as one of the leading experts in retail. Over the past 30 years she developed a diverse range of expertise in Business Operations, Analysis and Reporting, Process Development and Implementation, Project Management and Store Development. Her work and leadership have been instrumental to companies in both the department store and specialty store sectors including Ann Taylor, Lord & Taylor, and Avenue as well as for clients including Warnaco, Kid Brands, Deckers, Tempur-Pedic, and Sky IT as a consultant. She is an innovative, “make it happen” individual and that makes a profound impact on creating a superior and engaging consumer experience while improving efficiency, effectiveness, and profitability.  Read Beth Kaplan’s full bio.

<strong>Madeleine Kerr</strong>
Madeleine Kerr

Madeleine is an authority on managing large-scale, complex systems delivery and IT organizations.  Madeleine’s career spans over 30 years, holding prominent positions with IBM and Oracle before a successful consulting career. She has worked with numerous well-known brands such as Ann Taylor, Chanel, Coach, David Yurman, Marshalls, and Tiffany and served as the PMO Director at one of the largest food distributors in the US.   Her experience also includes working with start-up and emerging growth companies. Madeleine excels in critical change initiatives including IT-business alignment, demand management, resource planning, strategic project assessments, and professional development. 

<strong>Ed Klaris</strong>
Ed Klaris
With more than 20 years of experience at major media companies like Condé Nast, The New Yorker, and ABC News, Ed Klaris is a leader in the fields of media, intellectual property, M&A and law.  As Senior Vice President at Conde Nast, Ed led all domestic and international licensing efforts, as well as digital content initiatives, and strategic partnerships.  He worked extensively with brands such as Vogue, Vanity Fair, Wired, and GQ.   Ed is Founder and Principal of KlarisIP, a management consulting and legal services firm focused on monetizing content and brands across platforms, channels, devices, and countries.  He handles IP portfolio management, IP transactions and licenses, as well as content marketing and media law.   Read Ed Klaris’ full bio

<strong>Ann MacCarthy</strong>
Ann MacCarthy
Ann MacCarthy recruits executives across multiple channels of distribution in all classes of trade from luxury to mass market spanning the retail, fashion, apparel and accessories, home fashion and beauty industries serving clients’ local, regional and global talent needs.  Additionally, she is charged with growing luxury, international, supply chain and eCommerce search practices.  Ann has a strong reputation in both the consumer and retail markets as an advisor who understands the importance of great product and recognizes talented executives that can drive brand growth. Her insider experience in senior human resources roles at Sara Lee Corporation and others, enable her to work effectively alongside client teams to address organizational issues.

<strong>Paul Mitchell</strong>
Paul Mitchell

Paul is recognized as one of the industry’s most experienced and qualified IT executives specialized in ecommerce and content management systems. He achieved an exceptional track record of success in high profile systems work at Verizon Business, Finaples, a developer of softwaare for financial institutions, and served as business manager for the consumer sites of SBC and Cingular.  His well earned credentials allowed him to be selected as lead analyst in the launch of Macy’  He also designed and launched many of the business processes at Macy’s which enabled it to become the most successful on-line department store in the industry.  Paul’s consulting clients include Comrade Agency, ThoughtMatrix, Rogue Digital and Brandt Works.

<strong>Rachael</strong> <strong>Mitchell</strong>
Rachael Mitchell

Rachael is known in the retail industry as the “go to” person for streamlining and organizing store operations, creating policy manuals that are thorough and easy to understand, and developing training programs. Since 1990, Rachael has worked with retail companies including Barnes & Nobel, Barneys New York, Brooks Brothers, Chanel, Elie Tahari, Intermix, J. Crew, and Patagonia to provide structure to field and corporate office initiatives, and to provide expert advice on selection and implementation of point of sale systems.  Rachel previously held Director positions at Limited, Lane Bryant, Lerner Woman, and Circus World Toys.  Read Rachel Mitchell’s full bio

<strong>Steve Morris</strong>
Steve Morris

Steve’s experience includes having served as CFO and CAO of the real estate and store planning group at Limited Brands during the company’s dramatic growth years, where he actively participated in the negotiation and management of thousands of retail leases. Since 2002, he has consulted with many retailers in assignments focused on market strategy and analytics, tenant representation, store design and construction, and lease administration, bill payment and audit. He has worked with over 70 specialty retailers, many on multi-year, multi-service long term engagements.  Read Steve Morris’ full bio

<strong>David Otani</strong>
David Otani

David’s 25 years of broad based experience in the industry has enabled him to become one of the industry’s most respected executives. His expertise in inventory planning, control and allocation in early stage business development, in retail real estate, and in store operations and IT systems, has helped underwrite the success of companies including Coach, Kenneth Cole and Steve Madden, where he played key roles in their growth stories. He has consulted for LVMH, Calvin Klein, and Harvard Investment Capital.  Read David Otani’s full bio 

<strong>Mike Riney</strong>
Mike Riney

During Mike’s retail real estate career, he held positions with super market chains, drug store chains and  with specialty retail tenants Williams-Sonoma and Talbots.  His success in selecting brand appropriate sites and negotiating favorable deals led to the credibility required to begin a consulting practice where he has worked with many top quality specialty chains including Estee Lauder, Ross Simons, Ann Taylor, Brooks Brothers, Hanna Andersson, Donna Karan, Tommy Hilfiger, and Tempur-Pedic.  Read Mike Riney’s full bio


<strong>Zenda Snyder</strong>
Zenda Snyder

Zenda is the consummate store design and visual merchandising executive. With extensive visual merchandising experience at Burdines and Macys, Zenda accepted the position of VP of Visual Merchandising at Lerner New York, a 900 store specialty chain where she led the function for eight years before moving on to launch two successful store fixture companies. Following the sale of these two companies, Zenda began her consulting career and has worked with, among others, Banana Republic, Burberry, Victoria’s Secret, Kenneth Cole, Ann Taylor, and Chicos.  Read Zenda Snyder’s full bio 

<strong>Helaine Suval</strong>
Helaine Suval

Having built the Macy’ business from $40M to $1.1B in ten years, Helaine is one of the most accomplished ecommerce executives in the industry. Her leadership of the merchandising, planning, creative and marketing strategy led to great success for the company and enabled her to acquire best of class experience and expertise in all aspects of strategy and execution in ecommerce and omni-channel enterprises.

<strong>George Troy</strong>
George Troy
George’s 30+ years of retail experience include working with both men’s and women’s apparel, sporting goods, cookware and home furnishings. He has extraordinary expertise in field management, site selection and lease negotiation, and equal capabilities in merchandising, particularly product development and assortment planning. He has led the retail divisions of Deckers Outdoor (UGG Boots), Williams Sonoma, and Pottery Barn.