As part of the Daily Digital Signage and Digital Out of Home Industry Investor Conference held on October 22, 2014, in New York, Kevin Mullaney, President of The Grayson Company, demonstrated the value of interactive technologies in driving traffic and transactions. Mullaney’s keynote provided insight into new methods for today’s retailers to engage consumers.
Mullaney highlighted custom mobile technology implemented by The Science Project last holiday season, which drew passersby into the ‘Yeti’s igloo’ in Saks Fifth Avenue’s flagship window displays, driving engagement and interaction. According to Kevin Mullaney, “this was a highly innovative use of technology targeted at generating return on investment, using the mobile platform to engage customers and given them an incentive to enter the store and transact.”
As visitors accessed the mobile experience, they were invited to discover their “Yeti” name, pick a snowflake and flick it from their device into the window itself, where it materialized in the sky and drifted to the ground. The Science Project joined forces with MakerBot to offer 3D printed snowflake ornaments as gifts for all those who made purchases in the store using their MasterCard. See the full video of the interactive experience here: https://www.youtube.com/watch?v=t8vnsHU4kDE
About The Science Project
The Science Project is highly focused on creating the “Theater of Retail,” developing e-commerce and m-commerce sites, retail installations, social campaigns, proprietary apps and custom publications to make every digital experience an enlightening and fulfilling one.
About the Conference
The Daily Digital Signage and Digital Out of Home Industry Investor Conference connected investors with the latest trends and observations on the future direction of the digital signage and digital out of home industry.
