Planalytics, the leading provider of weather-informed demand analytics has partnered with The Grayson Company, the leading retail , brand and investor focused consulting firm. This partnership will enable businesses to understand and effectively manage the impacts of never-ending weather volatility on sales and profitability. Understanding and managing weather’s impact across the business remains a huge, untapped area for planning optimization and profit enhancement.
Retailers and Brands have long acknowledged that changes in the weather can significantly affect their sales, often pointing to Mother Nature when discussing disappointing or better than-expected results. Weather volatility is a reality that makes it challenging for retailers to plan effectively and keep inventories, operations, and resources aligned with shifting consumer demand trends. In fact, no other external variable has the ability to shift consumer buying behavior as frequently, directly, or meaningfully as the weather.
