Target creates an extraordinary Design “Class Union”
~~ By: Steve Goldberg
On Saturday, Sept 14th, Target unveiled their “20 Years of Design” Shop that highlighted product capsules from the most extraordinary fashion and home designers of our time; each had collections at Target in the past.
We rushed to Target to hopefully see the presentation at its best, given that past Design Capsules have sold out so quickly. Target Did Not Disappoint!
Each presentation represented the truest DNA of each designer, sometimes updated for today’s silhouettes and functionality. The products were well made and represented exceptional price / value.
And, while the collection was quickly picked over, especially on-line, Target has made a great effort to replenish wherever possible. Some of the most popular items that sold out on Monday were back on line today!
Equally important, Target told the backstory of each designer on its website, creating a wonderful and educational Customer Experience
Well done, Target!
Visit the site and be inspired before it’s gone :
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