Retail Innovation at its Very Best
Retail Innovation at its Very Best: Bloomingdale’s, Macy’s and Hudson Yards By Steve Goldberg It’s so exciting to see Retail Innovation continue to evolve and respect consumer’s natural desires to be entertained and immersed in true merchandising experience at the same time. Over the past several weeks, we visited some of the most dynamic Retail Innovations launched in one of the most demanding retail markets on the planet: New York City. Bloomingdale’s: has always been the “IT” store for fashion leadership combined with immersive, theatrical presentation. Bloomingdale’s has doubled down on that commitment. This month, for example, Bloomingdale’s launched a provocative array of Fashion Windows facing Lexington Avenue with a dramatic nod to Earth Day and Sustainability. Bloomingdales partnered with Windex, which has now committed to plastic bottles that are made of recycled ocean waste products. These presentations not only continue Bloomingdale’s tradition of breakthrough statements, but brilliantly align with multiple [...]