AI does not admire heritage, appreciate beautiful advertising, or experience your store. Instead, it builds a statistical representation of your company by synthesizing millions of digital signals across the internet. The quality of that understanding depends almost entirely on the consistency, clarity, and structure of your digital footprint. Click here to view the Executive Briefing.
Retail and consumer CEOs consistently rank generative AI among their highest capital-allocation priorities. CEOs now expect the growth rate of AI investment to more than double over the next two years. Yet investment alone has not produced transformation — pilots are plentiful, enterprise-wide impact is rare. Click here to view the Executive briefing.
The funnel is giving way to a network. For half a century, retailers organized marketing, merchandising, commerce, and experience around one idea: a predictable journey from awareness to loyalty. That framework is becoming obsolete. Artificial intelligence is changing how customers discover products, weigh alternatives, and decide — shifting from a linear funnel to dynamic, AI-mediated experiences where intelligent systems help manage the purchase. Click here to read the Executive Briefing.
Choosing investments in AI that pay off Some initiatives deliver ROI within months; others burn millions on impressive demos. The difference lies in choosing problems naturally suited for AI. The next generation of competitive advantage will belong not to organizations deploying the most AI — but to those deploying it in the highest-return areas first. Click on this link to view Executive Briefing
The New Retail Intelligence Race Artificial intelligence has moved from experimental novelty to competitive necessity. While most retailers run basic chatbots, a select group of leaders has gone far further — embedding predictive analytics, generative AI, autonomous agents, and computer vision across the entire business. AI Leaders in Retail Executive Briefing - Click here to view
From Experimentation to AI-Powered Enterprises Artificial intelligence has moved from isolated pilots to enterprise-wide ecosystems spanning customer engagement, merchandising, operations, logistics, and product innovation. Organizations integrating AI across digital and physical channels are building durable competitive advantage. AI Powered Retail Executive Briefing - Click here to view
From Experimentation to a Fundamental Shift Artificial Intelligence has moved beyond isolated pilots into a fundamental change in how consumers discover products, evaluate brands, and make purchasing decisions. For executives, the question is no longer whether AI matters — but where it creates durable advantage, and where it introduces risk. The AI Imperative for Retail and Consumer Goods Executive Briefing - Click here to view
My best friend recently introduced me to a podcast series called ACQUIRED, hosted by Ben Gilbert and David Rosenthal. They do deep‑dive explorations into the stories and strategies behind some of the world’s most successful companies. While I may be late to the game, I’m fully obsessed now—currently binging episodes. Two of my favorites so far are the Costco and Trader Joe’s episodes. They’re fantastic examples of companies that managed to reinvent themselves over time while staying true to their core mission and values. If you haven’t listened yet, I highly recommend starting with the Costco episode: 🔗 https://lnkd.in/esbcQyAm Enjoy! Kevin Mullaney CEO The Grayson Company
Celebrating our 30th year as a retail strategy consulting firm, I want to take a moment to express my sincere appreciation for your support. Over the past three decades, we have focused on bringing our clients fact-based, data-driven, actionable solutions and perspectives that are practical, objective, and global. At TGC, we provide our clients the most experienced industry experts to tackle the most difficult challenges faced by omnichannel retailers, digital natives, vertical brands, and investors around the world. Despite the ups and downs of the industry, we have been able to grow and expand our business, a testament to our business model and our incredible team. With offices in New York and Los Angeles, our reach extends to twenty-six countries across the Americas, Europe, and Asia. Our talented team is distinguished by their deep, hands-on experience and their ability to adapt to the industry's rapidly changing landscape. David Ball, our President, and [...]