Information about Customer behavior, trends, brand affinity is more important than ever in the development of any effective, and financially sound, Digital consumer marketing strategy. Consumer research is a core expertise of The Grayson Company and is often a central component of our Digital Client engagements. We utilize a range of Digital consumer research techniques incorporating a variety of tools, from web based surveys, to sophisticated database driven research;to customer intercepts, to focus groups, to conjoint analysis.
Our research output and findings are both highly actionable and our research fees are highly competitive. We consistently receive rave reviews on our work in this area. Our findings are frequently utilized by our Clients as part of their strategic planning process, product development, pricing and brand positioning.