Omni-Channel Archives - The Grayson Company

Case Study: North America’s Largest Family of Indoor Water Park Resorts

Productivity improvement, assortment rationalization, planning & operational process re-engineering. At TGC, we develop novel, structured approaches to increase client revenue. We recently worked with a national resort and active experiential entertainment company to reinvent and re-engineer their grab-and-go convenience shop concept, achieving a dramatic 61.3% improvement in revenue Please contact us to learn more about this case study.

TGC2025-02-05T15:46:25-05:00

Dash Design Transformative Hotel Project

Congratulations to our design partner, Dash Design, on this inspiring and transformative hotel project in the heart of NYC. To watch the complete video click this link Dash Design. Following is more information about the Dash Design Delta Hotel project. Delta Hotel, nestled in Times Square, debuts as the brand's inaugural NYC location after a $40 million transformation from Staybridge Suites. The 32-floor tower's overhaul included converting 310 extended-stay rooms, revamping the ground floor with a new reception, bar, and restaurant named George’s Nephew, plus renovating the lower lobby. Strategically situated for convenience amid bustling gateways, the hotel embodies Delta's "Simple Made Perfect" ethos, offering guests a serene retreat in midtown Manhattan. Rooms showcase minimalist design within a compact footprint, promoting efficiency and relaxation. Overcoming design challenges, the hotel seamlessly merges beauty and functionality, embodying neighborhood artistry.

TGC2024-01-30T12:14:15-05:00

The Grayson Company Turns 30

Celebrating our 30th year as a retail strategy consulting firm, I want to take a moment to express my sincere appreciation for your support. Over the past three decades, we have focused on bringing our clients fact-based, data-driven, actionable solutions and perspectives that are practical, objective, and global. At TGC, we provide our clients the most experienced industry experts to tackle the most difficult challenges faced by omnichannel retailers, digital natives, vertical brands, and investors around the world. Despite the ups and downs of the industry, we have been able to grow and expand our business, a testament to our business model and our incredible team. With offices in New York and Los Angeles, our reach extends to twenty-six countries across the Americas, Europe, and Asia. Our talented team is distinguished by their deep, hands-on experience and their ability to adapt to the industry's rapidly changing landscape. David Ball, our President, and [...]

TGC2023-04-05T18:51:05-04:00

Farm Rio’s US Retail Strategy

TGC recently sat down with Daniel Martinez, Farm Rio’s Global Retail Director to discuss his new role, the current state of the business and the US retail strategy that TGC developed with the Farm Rio team. Farm Rio, a vertically integrated Brazilian apparel company that designs, produces, and markets colorful print garments inspired by its local cultural and environmental roots, was founded in 1997 by Marcello Bastos and Katia Barros. In 2010, it became part of the newly created Grupo Soma, a multi-brand company which has grown to be one of the largest apparel groups in Brazil. The brand began planning for its US debut in 2018 and a year later opened a store in the SoHo section of New York and then one north of Miami in Aventura Mall, along with a few experimental pop-up stores in select markets. Within a year of opening stores, COVID hit. Against all odds, Farm [...]

TGC2022-11-03T07:21:11-04:00

TGC CEO Kevin Mullaney joins Trever Gallina on his new podcast ‘People in Retail’

TGC CEO Kevin Mullaney sits down with Trever Gallina to discuss the state of retail, Target’s pregnancy predictability factor, and some surprising statistics that debunk brick and mortar / ecommerce. Don’t miss this podcast! Highlights frrom the podcast: 1:00 Into to Kevin Mullaney and The Grayson Company 2:25 Kevin discusses Brick & Mortar's impact on Ecommerce 4:56 What is the right balance between Ecommerce and Brick & Mortar? 7:45 What’s hot in NYC? 12:00 How a brand should approach expanding in NYC 15:06 Target’s pregnancy predictability factor

TGC2018-03-26T08:55:13-04:00

5 Secrets to Small-Business Success at the Holidays

By Jackie Zimmermann | November 23, 2016 The doorbuster deals are set and the Black Friday ads are out, perennial indicators that the holiday shopping season is in full swing. The National Retail Federation predicts $655.8 billion in holiday sales this season, up 3.6% from 2015. In addition to securing enough working capital and inventory, you’ll want to prepare for the rush in other ways. NerdWallet asked Steve Goldberg, president of retail consulting firm The Grayson Company, for tips on how to get started. 1. Advertise early To attract early shoppers, your marketing needs to be in front of the right consumers at the right time. According to a survey by the NRF in the first week of November, 56% of respondents had already started buying gifts. But hope is not lost if you’re getting a late start, Goldberg says. Small-business owners can react more nimbly than larger stores, he says. “They can make decisions without having to [...]

TGC2018-03-26T08:55:14-04:00

Ikea’s Omnichannel Experiment

The Swedish retailer makes up for lost time with a thorough and deliberate approach to the newest form of retailing By Allison Zisko | November 2, 2016 Big boxy Ikea may ultimately prove that slow and steady wins the omnichannel race—and be surprisingly nimble at it in the process. After a relatively slow digital start—Peter Agnefjäll, president and CEO of Ikea Group, told CNBC one year ago that the Swedish retailer “could have been faster” getting into e-commerce—Ikea in September reported strong online sales for fiscal 2016. Agnefjäll told Reuters that online revenues grew 30 percent, to $1.54 billion, without entering any new online markets. Back in January, he told Bloomberg Business that the company’s goal is for online revenue to represent 10 percent of total sales by 2020. “On a journey to become the world’s leading multichannel home furnishings retailer, Ikea Group is increasing its focus on integrating physical and digital commerce [...]

TGC2018-03-26T08:55:14-04:00

TGC on “Customer Service Strategies that Help Maximize Holiday Sales”

Customer Service Strategies that Help Maximize Holiday Sales By: Catherine Conlan The holiday season is make-or-break time for many retailers, hospitality employers and service companies. Perhaps your company is feeling the stress of relying on seasonal employees to generate the holiday sales you’ll need to finish the year in the black. The best way to remedy this situation is to focus on better customer service-- especially during the all-important holiday season. Chances are your competitors are already working on improving theirs. “There have been a lot of lessons learned about customer service failure,” says Steve Goldberg, President of The Grayson Company, a retail and investment consulting company in New York City. “They’re being much more careful.” Here’s how to boost your holiday sales with great customer service. Train Employees in a Scalable Way Retailers are focusing on training their holiday hires more effectively, Goldberg says. “Some of the training is virtual, and some of it is in [...]

TGC2018-03-26T08:55:15-04:00

TGC quoted in HFN article “Bed Bath Enters Tough Territory With Loyalty Program”

Bed Bath Enters Tough Territory With Loyalty Program The $29 annual membership test program offers 20 percent discounts on all orders Posted on October 13, 2016 by Allison Zisko NEW YORK—Bed Bath & Beyond’s new fee-based loyalty test program draws the specialty retailer into an increasingly crowded arena that has had mixed results with the strategy. Bed Bath & Beyond’s new annual $29 membership program offers 20 percent discounts on all orders across all of its retail platforms, according to published reports. The program is believed to be in test mode, and it is unclear whether the new fee-based program would lead to the elimination of its popular 20 percent off coupons, which are individually applied to one item. Withdrawing discounts once they are in the market is risky, noted retail analyst Steve Goldberg, president of The Grayson Company. “Altering buying patterns is always a challenge,” he told HFN. Discounts with expiration dates must also be carefully [...]

TGC2018-03-26T08:55:15-04:00

Listen to Steve Goldberg quoted on Marketplace’s broadcast, “Retailers already scrambling for holiday workers”

Retailers already scrambling for holiday workers by Reema Khrais Wednesday, September 14, 2016 | 11:34 PM The holiday season may still feel far away, but it's already started for retailers and delivery companies. Many of them have been on the hunt for seasonal workers since the summer. Companies will need to hire extra “warehouse drivers, transportation individuals, logistics professionals, and then all of the technical experts,” said Jim Link, chief human resources officer at the staffing firm Randstad. At some distribution and fulfillment centers that handle online orders, hiring quadruples during the holiday season. Most weeks, the staffing agency Hire Dynamics places about 4,000 people in jobs, said CEO Larry Feinstein. During the holiday season, that number is closer to 6,000. “My biggest worry is can we fill all the orders? Can we get the right talent for the demand that’s out there?” he said The right talent--and often the most difficult [...]

TGC2018-03-26T08:55:20-04:00

Omni-Channel

Get in Touch