Extending Retail Brand Assets Through Licensing
Retail licensing has long been one of the most exciting and vibrant growth areas in the consumer products sector. Retail licensing allows owners of brands and other intellectual property the opportunity to monetize their assets and project their brand voice and property on a global basis through appropriate licensee partnerships.
Whether through “direct to retail” licensees, wholesale licensing, or media licensing, the pace of licensing has never been faster, the distribution channels never more robust, and the range of financial opportunity never greater.
The Grayson Company has the very specialized experience necessary to develop effective retail licensing programs that will align the brand with appropriate licensee, marketing and distribution partnerships.
We apply our experience and partnership through every phase of the process, including development of retail licensing agreements, merchandising, marketing, product launch and beyond.