By Galia Milovzorova | Buyer Magazine’s A / W 2017-18 Issue

In our technological age, brick-and-mortar stores all around the world are struggling to deliver the flawless shopping experience customers increasingly expect. Steve Goldberg, President of retail consulting firm The Grayson Company, whose client list includes Tommy Hilfiger, Cole Haan and UGG Australia, has some tricks up his sleeve. We caught up with him to learn more.