TGC, Author at The Grayson Company

About TGC

Unparalleled Experience & Expertise in the Retail and Consumer Industries TGC offers a full range of consulting services to retail, digital / e-commerce, wholesale and omni-channel businesses, as well as investment firms focused on the consumer sector. Our team brings best of breed resources to bear on every functional area of retail and consumer businesses. Founded in 1992, TGC’s team is made up of successful retail and consumer industry executives who draw on their deep experience and expertise to provide best-in-class consulting services to our clients. The team shares an obsession with delivering measurable results to our clients quickly and with high payback on the investment in our engagements.

Lovesac Unveils New Generation Store Design Concept!

Lovesac recently opened its newly redesigned concept store at Garden State Plaza in Paramus, NJ, with two more underway at Kenwood Towne Center in Cincinnati, OH and Twelve Oaks Mall in Novi, MI. TGC is proud to work as Lovesac's exclusive real estate adviser, helping to identify and secure new locations, as well as negotiate the business terms of each lease. "The new Lovesac branding is totally focused on telling one clear story: 'Our couch will blow your mind.' We've always had a great product but were hiding it in plain sight utilizing all of the same merchandising and communication strategies that other specialty retail furniture companies do. This is totally different. Working hand-in-hand with The Grayson Company to redefine our strategy, allowed us to quickly and clearly identify the real size of our opportunity and create a credible plan to get there. We are living to that plan today." - [...]

TGC2018-03-26T08:55:20-04:00

Congratulations to our client, Darien Sport Shop, on celebrating 70 years!

Check out Darien Sport Shop on YouTube! Click here

TGC2018-03-26T08:55:21-04:00

Listen to Steve Goldberg quoted on Marketplace’s broadcast, “What was behind Macy’s decision to cut more stores?”

What was behind Macy's decision to cut more stores? By Sally Herships August 11, 2016 | 4:41 PM Macy's says that its plan to close 100 locations across the country will give the company a chance to elevate its "total customer experience across all methods of shopping." But don’t go blaming the internet. “Eighty-five percent of purchasing happens in a brick-and-mortar environment,” said Steve Goldberg, president of The Grayson Company, a consulting firm focused on retail, wholesale, brands and investors. “The Macy’s story and Macy’s closing is not terribly surprising,” he said. During the course of its growth, Macy’s acquired stores, many of which were not productive. The real problem he said, is that retail in the United States is bloated. “The American retail landscape has far too many stores.” Or as the industry says, we are over-stored. Josh Pollack, an associate partner at the Parker Avery Group, a retail consulting firm, [...]

TGC2016-09-15T09:41:36-04:00

What Does Pokémon Go Mean for Retailing and Brands?

EVERYTHING. Pokémon Go emerged overnight and has become an extraordinary phenomenon. As of last week, the app had over 20 million active users making it the biggest mobile game in the history of the U.S. On Monday, July 11th, the average iPhone user spent 33 minutes in the Pokémon Go app, compared to 28 minutes on the Facebook app, 18 minutes on the Snapchat app, 17 minutes on the Twitter app, and 15 minutes on the Instagram app.* So why is this so relevant to Retailers and Brands? As Retailers, Brands and Malls battle for consumer traffic and spend across all demographic segments, Pokémon Go is just the beginning of what TGC believes will be a "4D" Omni-channel movement. "4D" Omni-channel will provide Retailers and Brands with a set of tools to reach and engage consumers in entirely new ways, far beyond purely gaming. While some retailers have immediately benefited from Pokémon Go (GameStop reported that [...]

TGC2018-03-26T08:55:21-04:00

TGC at the 2016 Wharton Graduate Retail Conference

The Future of Retail and Brands is Truly Exciting!! Each year, the Wharton Graduate Retail Conference draws upon the best and brightest from the worlds of retail and brand to share their experiences and insights with Graduate students who truly represent the potential of our retail and consumer businesses. This year, Steve Goldberg, President of TGC, had the privilege to moderate a panel focused on customer loyalty through innovation. The conference also featured extraordinary leaders and entrepreneurs from retail and brands who shed light on the fundamental issues surrounding our consumer world today. Discussion topics included breakthrough technology, the concept of connecting with customers through “authentic experiences”, and the process of inventing and reinventing businesses; all of which reveal important leadership lessons of how to succeed in business in today’s hypercompetitive, multi-channel marketplace. We left the conference optimistic that the future of our brand and retail leadership is very bright indeed. So [...]

TGC2018-03-26T08:55:21-04:00

Steve Goldberg Named President of TGC

TGC is proud to announce the appointment of Steve Goldberg as its new President. Steve joined the company two years ago and previously served as Managing Director. "Steve brings a long and successful history of proven performance and deep operating experience in licensing, home and direct to consumer to our business and to our clients," said CEO Kevin Mullaney. "His work with us over the last two years has been a critical driver of our recent growth." Steve has over 30 years of senior management, marketing and merchandising experience in retail, e-commerce and direct marketing as well as extensive experience in global brand and business development. Steve began his career at Allied Stores (now Macy's), and became the Senior Vice President of the Home business. At American Express, he served as Vice President and General Manager of the Merchandise Services Group for 10 years. Steve also served as President of the Lifestyles [...]

TGC2018-03-26T08:55:21-04:00

Kevin Mullaney discusses Target’s collaboration with Lilly Pulitzer on CNN

Kevin Mullaney, CEO of The Grayson Company, was interviewed by CNN on April 20th. He commented on the debut of the collaboration between Target and Lilly Pulitzer.

TGC2015-04-21T10:06:40-04:00

Kevin Mullaney quoted in Crain’s New York Business article “Why C. Wonder, Kate Spade Saturday failed”

Kevin was asked to comment on the spate of middle-market retail closures in 2015: "Being average in the middle is death," said Kevin Mullaney, president of retail consultancy the Grayson Co. "The high end and the low end—those two businesses are thriving. If you're in the middle, you'd better have a darn good reason for being there based on product and freshness." Check out the rest of the article at Crain's New York.

TGC2018-03-26T08:55:21-04:00

Kevin Mullaney Named CEO of The Grayson Company

The Grayson Company is proud to announce the appointment of Kevin Mullaney as its new Chief Executive Officer. Kevin joined the company 13 years ago and previously served as President. "I have known Kevin for more than 30 years," said Bob Grayson. "Over the last 12 years we have worked side-by-side, leading the business to its current position as a premiere consulting firm focusing on all aspects of consumer and retail businesses." "Bob founded the company with the idea that a consulting firm should have both firsthand experience with running a business and a personalized, highly-operational approach," said Kevin. "I believe that the company's remarkable growth is a testament to the work of the individuals that make up this truly talented team." Kevin has an extensive background in merchandising ranging from department stores to specialty stores. As alum of the famed Macy's (Federated) training program he quickly rose to Divisional Merchandise Manager. [...]

TGC2018-03-26T08:55:21-04:00

Firepower – the more, the merrier

Many retailers check the box on omni-channel once they have retail stores and an e-commerce site. But a true omni-channel strategy encompasses so much more than those two channels. By The Grayson Company's estimation, there are at least 27 different channels of distribution applicable to consumer goods companies today. While not all of the 27 channels are appropriate for each company, leveraging more than two or three channels certainly can create significant advantages as customers continue to seek product however, whenever and wherever they want it. When two companies go to battle for consumers' dollars, who will win? The advantage is almost certainly with the one that makes itself available in more ways than its competitors.

TGC2015-10-13T13:39:58-04:00

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