Hospitality Consulting

TGC Weighs In: “West Elm Shows Retailers New Way to Reach Customers”

West Elm Shows Retailers New Way to Reach Customers BY LIZ WOLF OCTOBER 14, 2016 Ever stay in a hotel and wonder where you can buy the chic table lamp or cozy sofa? Well, if you stay at West Elm’s new hotels, everything in the room will be available to purchase online. You heard it right: Trendy home furnishings retailer West Elm, a brand of William-Sonoma that’s been around since 2002, announced plans to launch a chain of branded boutique hotels. The Brooklyn, N.Y.-based retailer is partnering with hospitality management company DDK, with the first hotels scheduled to open in late 2018 in Detroit; Minneapolis; Indianapolis; Savannah, Ga.; and Charlotte, N.C. West Elm will market, design, and furnish the hotels with its contemporary line of beds, linens, tables, lamps, chairs, and other furnishings. That gives potential customers the chance to “test drive” the décor before buying.   A New Strategy To Expand the West Elm [...]

2018-03-26T08:55:15-04:00

The Grayson Company Welcomes Steve Goldberg

We are pleased to welcome Steve Goldberg as Managing Director of The Grayson Company. Steve brings over 30 years of executive level experience in omnichannel, brick and mortar and direct retailing. He has extraordinary expertise in the direct channel, having led the Merchandise Services Group at American Express for ten years, and later serving as President of the Lifestyles Group at Redcats, a $1.6 billion catalog and e-commerce business. We believe the addition of Steve's capabilities to our robust direct channel resources enables us to offer best-in-class consulting services in this rapidly growing distribution channel. Steve also has deep experience in the home products category, another key expansion of our inhouse expertise. He spent 12 years in the home department of Allied Stores (now Macy's) before leading Bloomingdales' $100 million international furniture business and later becoming Vice President / General Merchandise Manager of internationally renowned ABC Carpet and Home in New York. [...]

2018-03-26T08:55:22-04:00

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We would be happy to discuss how we might be of assistance to your business. Do not hesitate to call or send us an e-mail if you'd like to speak in more detail about any of the services we provide.

Phone: 212.661.6262
Email: inquiry@thegraysoncompany.com
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