Omni-Channel Archives - The Grayson Company

Dash Design Transformative Hotel Project

Congratulations to our design partner, Dash Design, on this inspiring and transformative hotel project in the heart of NYC. To watch the complete video click this link Dash Design. Following is more information about the Dash Design Delta Hotel project. Delta Hotel, nestled in Times Square, debuts as the brand's inaugural NYC location after a $40 million transformation from Staybridge Suites. The 32-floor tower's overhaul included converting 310 extended-stay rooms, revamping the ground floor with a new reception, bar, and restaurant named George’s Nephew, plus renovating the lower lobby. Strategically situated for convenience amid bustling gateways, the hotel embodies Delta's "Simple Made Perfect" ethos, offering guests a serene retreat in midtown Manhattan. Rooms showcase minimalist design within a compact footprint, promoting efficiency and relaxation. Overcoming design challenges, the hotel seamlessly merges beauty and functionality, embodying neighborhood artistry.

TGC2024-01-30T12:14:15-05:00

The Grayson Company Turns 30

Celebrating our 30th year as a retail strategy consulting firm, I want to take a moment to express my sincere appreciation for your support. Over the past three decades, we have focused on bringing our clients fact-based, data-driven, actionable solutions and perspectives that are practical, objective, and global. At TGC, we provide our clients the most experienced industry experts to tackle the most difficult challenges faced by omnichannel retailers, digital natives, vertical brands, and investors around the world. Despite the ups and downs of the industry, we have been able to grow and expand our business, a testament to our business model and our incredible team. With offices in New York and Los Angeles, our reach extends to twenty-six countries across the Americas, Europe, and Asia. Our talented team is distinguished by their deep, hands-on experience and their ability to adapt to the industry's rapidly changing landscape. David Ball, our President, and [...]

TGC2023-04-05T18:51:05-04:00

Farm Rio’s US Retail Strategy

TGC recently sat down with Daniel Martinez, Farm Rio’s Global Retail Director to discuss his new role, the current state of the business and the US retail strategy that TGC developed with the Farm Rio team. Farm Rio, a vertically integrated Brazilian apparel company that designs, produces, and markets colorful print garments inspired by its local cultural and environmental roots, was founded in 1997 by Marcello Bastos and Katia Barros. In 2010, it became part of the newly created Grupo Soma, a multi-brand company which has grown to be one of the largest apparel groups in Brazil. The brand began planning for its US debut in 2018 and a year later opened a store in the SoHo section of New York and then one north of Miami in Aventura Mall, along with a few experimental pop-up stores in select markets. Within a year of opening stores, COVID hit. Against all odds, Farm [...]

TGC2022-11-03T07:21:11-04:00

Ten brands founded 10 years ago and how they’ve succeeded

David Ball speaks with the NRF about the success of 10 brands founded 10 years ago. Tin and aluminum are traditional gifts for couples celebrating their 10th wedding anniversary. While perhaps not as glamourous as crystal (reserved for 15 years) or bronze (eight years), these materials embody pliability and strength. Retailers who make it to their 10 -year anniversary also have had to draw on these qualities. Many of the brands that launched in 2011 and continue to thrive reinvented prevailing business models. Most embraced the growing range of commerce: ecommerce, mobile commerce, re-commerce and social commerce, often along with bricks-and-mortar stores. While their products and customer bases differ, a few themes are common. They’re digital and direct-to-consumer By going directly to consumers, these brands can bypass many middlemen, says David Ball, president of consulting firm The Grayson Company. As digitally native vertical brands, the companies typically address at least one of [...]

TGC2021-09-08T11:01:46-04:00

Steve Goldberg Shares Thoughts on #GrabYourWallet

Managing the reality of consumers protesting with their wallets By STORES Contributor on March 12, 2018 Business Operations, Consumer Trends A quick game of word association, anyone? What’s the first thing that comes to mind when someone says “Uber?” United Airlines? Chick-fil-A? Even, depending on how long one has been around, Tylenol? Each of these brands has been threatened by a boycotting public for one reason or another. Polarizing political stances, inappropriate behavior and/or statements, safety issues, perceived deception, you name it. Numerous brands have inspired the kind of strong emotions in consumers that no one wants to experience. And with the ever-increasing pool of public and private figures under fire, there’s bound to be more indignation to come. The challenge is that social media helps spread issues and passions like wildfire. But therein might also be a benefit: The flame that burns twice as bright, it’s long been said, burns half [...]

TGC2018-04-03T12:34:48-04:00

The Five Best Omni-Channel Retailers

National Real Estate Investor January 4, 2018 By Donna Mitchell As the retail industry heads into 2018, retail experts say companies like the ones listed here will find a way to master online retailing. Online retailing is often cast as an outlier threatening to decimate the traditional brick-and-mortar retail business. While industry experts no longer fear such a drastic outcome, omni-channel retailers have been making moves recently that are difficult to ignore. The U.S. Department of Commerce holds that e-commerce accounts for 9 percent of all retail purchases, according to the agency’s third quarter 2017 data. That number is expected to grow. Online sales will reach about $100 billion in 2017, predicted Ben Conwell, a senior managing director at real estate services firm Cushman and Wakefield and its e-commerce advisory group lead, during a recent webcast about 2017 holiday sales expectations. Yet retail real estate experts do not foresee an apocalypse, and [...]

TGC2018-03-26T08:55:12-04:00

Return on Relationship (ROR) – The New Critical Retail Metric

Relationships are the new currency and will continue to drive changes in overall consumer behavior and especially shopping patterns. The way people shop and purchase is changing, driven by dynamic shifts in technology as well as culture and lifestyle. Consumers want more from where they shop. They value community and favor unique experiences over material goods (“stuff”). This is true for consumers of all types, consider this, 1 in 3 people in the world are on Facebook. The retail industry is embracing consumers’ desire for thoughtful commerce. Researched and considered purchases, sustain-ability, community, sharing, personalized, mission-driven, social selling, giving back, influencers, resale and re-use are all becoming critical elements of retail and consumer experiences today. Relationships are the new currency and will continue to drive changes in overall consumer behavior and especially shopping patterns. Return on Relationship will be the new performance metric. Table Stakes - Have a Reason for Being and [...]

TGC2018-03-26T08:55:12-04:00

TGC CEO Kevin Mullaney joins Trever Gallina on his new podcast ‘People in Retail’

TGC CEO Kevin Mullaney sits down with Trever Gallina to discuss the state of retail, Target’s pregnancy predictability factor, and some surprising statistics that debunk brick and mortar / ecommerce. Don’t miss this podcast! Highlights frrom the podcast: 1:00 Into to Kevin Mullaney and The Grayson Company 2:25 Kevin discusses Brick & Mortar's impact on Ecommerce 4:56 What is the right balance between Ecommerce and Brick & Mortar? 7:45 What’s hot in NYC? 12:00 How a brand should approach expanding in NYC 15:06 Target’s pregnancy predictability factor

TGC2018-03-26T08:55:13-04:00

HomeGoods on the March

Spitting in the eye of e-commerce, the off-price retailer strategically focuses on brick-and-mortar stores By David Gill | November 2, 2016 HomeGoods is home retailing’s new Gold Medalist. With many brick-and-mortar retailers posting up-and-down results lately—some with all down performance—the specialty operation of The TJX Cos. has maintained an upward trajectory for the past few years. Its net sales rose 31 percent to $3.9 billion from fiscal year 2014 to fiscal year 2016, which ended on Jan. 30 of this year. It reported same-store sales increases of 7 percent in 2014 and 2015, and 8 percent for 2016. Its profit rose 42 percent in that three-year time span, to $549.3 million. Contrast that with the results over the same three-year period from Bed Bath & Beyond, its closest retail rival. In the 2014-2016 fiscal span, Bed Bath’s net sales rose 5.2 percent to $12.1 billion. Net income over that period fell 18 [...]

TGC2018-03-26T08:55:14-04:00

5 Secrets to Small-Business Success at the Holidays

By Jackie Zimmermann | November 23, 2016 The doorbuster deals are set and the Black Friday ads are out, perennial indicators that the holiday shopping season is in full swing. The National Retail Federation predicts $655.8 billion in holiday sales this season, up 3.6% from 2015. In addition to securing enough working capital and inventory, you’ll want to prepare for the rush in other ways. NerdWallet asked Steve Goldberg, president of retail consulting firm The Grayson Company, for tips on how to get started. 1. Advertise early To attract early shoppers, your marketing needs to be in front of the right consumers at the right time. According to a survey by the NRF in the first week of November, 56% of respondents had already started buying gifts. But hope is not lost if you’re getting a late start, Goldberg says. Small-business owners can react more nimbly than larger stores, he says. “They can make decisions without having to [...]

TGC2018-03-26T08:55:14-04:00

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