Retail Consulting

The Grayson Company Welcomes Steve Goldberg

We are pleased to welcome Steve Goldberg as Managing Director of The Grayson Company. Steve brings over 30 years of executive level experience in omnichannel, brick and mortar and direct retailing. He has extraordinary expertise in the direct channel, having led the Merchandise Services Group at American Express for ten years, and later serving as President of the Lifestyles Group at Redcats, a $1.6 billion catalog and e-commerce business. We believe the addition of Steve's capabilities to our robust direct channel resources enables us to offer best-in-class consulting services in this rapidly growing distribution channel. Steve also has deep experience in the home products category, another key expansion of our inhouse expertise. He spent 12 years in the home department of Allied Stores (now Macy's) before leading Bloomingdales' $100 million international furniture business and later becoming Vice President / General Merchandise Manager of internationally renowned ABC Carpet and Home in New York. [...]

2018-03-26T08:55:22-04:00

It’s The Product, Stupid!

Just finished looking through, and then actually reading, cover to cover, a brilliant marketing piece received from Brooks Brothers.  Don’t believe I’ve ever seen a more masterful blend of brand imaging and communication of actual product attributes.  So often in our discussions, even with highly respected industry executives, their views on brand building are focused exclusively on advertising, marketing, PR, etc., with little if any attention to the attributes and features of products to be sold under the brand.  While the imaging throughout the Brooks Brothers “1818 Lifestyle Magazine” was beautiful and compelling, it was the combination of the imaging and real product information about real product attributes which I’m convinced would ring the bell of both current and prospective customers.  What made it all work was that the product attributes were as bull’s eye brand appropriate as the imaging. -The authenticity of Brooks Brothers’ Scottish Tartans, the cashmeres from the oldest [...]

2018-03-26T08:55:22-04:00

Get in Touch

We would be happy to discuss how we might be of assistance to your business. Do not hesitate to call or send us an e-mail if you'd like to speak in more detail about any of the services we provide.

Phone: 212.661.6262
Email: inquiry@thegraysoncompany.com
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