Peter has over 25 years of leadership experience in digital omni-channel marketing and digital transformation. His expertise spans all forms of direct to consumer engagement and channels.
At J. Jill, a $500 million multi-channel apparel retailer with 250 stores, Peter doubled the size of their digital business. Peter was instrumental in the digital transformation at Redcats (formerly Brylane). With sales of $1.6 Billion, it was the 3rd largest multi-channel direct retailer of specialty apparel and home lifestyles products. The portfolio included brands such as Lerner, Lane Bryant Chadwick’s, Roaman’s and Brylane Home.
More recently, Peter has worked on a dynamic range of Consumer, B to B, and Services digital engagements. These include Jewelry “digital native” fashion retailer April Soderstrom, Slomin’s Security, and Homesnap, a real estate digital marketing platform.
Peter also served as Vice President of Marketing and Sales for 48 HourPrint.com at major business to business printer.
Peter holds a BA from Dartmouth College and an MBA from Duke University’s Fuqua School of Business and has been a frequent speaker at digital industry events.