Steve Goldberg Shares Thoughts on #GrabYourWallet
Managing the reality of consumers protesting with their wallets By STORES Contributor on March 12, 2018 Business Operations, Consumer Trends A quick game of word association, anyone? What’s the first thing that comes to mind when someone says “Uber?” United Airlines? Chick-fil-A? Even, depending on how long one has been around, Tylenol? Each of these brands has been threatened by a boycotting public for one reason or another. Polarizing political stances, inappropriate behavior and/or statements, safety issues, perceived deception, you name it. Numerous brands have inspired the kind of strong emotions in consumers that no one wants to experience. And with the ever-increasing pool of public and private figures under fire, there’s bound to be more indignation to come. The challenge is that social media helps spread issues and passions like wildfire. But therein might also be a benefit: The flame that burns twice as bright, it’s long been said, burns half [...]